Marketing Committee

Chair - Holly Blanks, Director - Pulsiam

 

The primary function of the iCERT Marketing Committee (“MARCOM”) is serve as a central point of collaboration and discussion among member companies’ marketing professionals for both the betterment of the marketing processes of the entire public safety technology industry, and the marketing practices of iCERT as a trade association.

 

These overall goals may be achieved via activities internal to MARCOM, recommendations to or collaboration with other Committees or Working Groups, and/or recommendations for Board Action.  MARCOM will also perform other duties, as noted below, and as may be assigned by the Board. 

 

In practice, MARCOM’S responsibilities are:

 

  • Use the trade association format to collaborate and share common concerns

  • Hold periodic monthly or bi-monthly meeting

  • Develop tools and processes to assist with public safety marketing, communication, and education

  • Produce educational / instructional materials / webinars / other materials

  • Offer ideas and shared resources to assist with iCERT’s marketing needs

    • Social media and imaging / webinars

    • PR / public relations / news releases

    • Marketing to / within trade shows and events – gather speaking opportunities for members

    • Web site assistance / ideas

    • Literature and materials

  • Monitoring and reviewing new / proposed and/or changes to emergency response technologies’ marketing standards and best practices;

  • Monitor and advise the membership on new and emerging marketing / communication issues

  • Recommending and assisting with the delivery of technology education programs to the membership

  • Working with iCERT member companies’ marketing staffs as needed

  • Recommending, where possible, clear consensus-based proposals and actions to the Board of Directors.

 

The MARCOM will help the Board in selecting the wisest course of action and preferred alternative, and always preserve and respect the appropriate balance among competing interests of iCERT’s members.

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